Hayter Comm returned today from Interbike where nearly 25,000 representatives from bicycle manufacturers and retailers meet to talk everything that remotely relates to two-wheeled, human-powered transportation. One would think what possible advancements could be made on product that was invented hundreds of years ago. We’re always shocked to see the improvements in innovation and design. This year was no exception. The latest products look like ride-able art, the engineering is completely futuristic and the design makes cycling easier and more fun for a broader range of consumers. If you haven’t invested in a bike in a while, we highly recommend it. Even lower-end models are easier to maintain, are more comfortable and work better.
Hayter Comm was on site handling media appointments for uvex out of Germany, Sony, Outdoor Tech and Lumenus, a new brand out of LA that designs cycling and moto apparel embedded with LED lights that sync with a mobile app for safe, hands-free signaling and routing for commuters. The show was a success with uvex winning Best of Show recognition from Outside Magazine along with additional accolades from Men’s Journal, and Lumenus, Sony and ODT lining up multiple stories with industry and mainstream media outlets.
Vegas can be a drain on the mind and body but due to the response we received from our media contacts and experiencing first-hand the immediate impact on our clients, we’re leaving on a high note and are excited for more.