Looking Back: Finding the New Land with Helly Hansen Workwear

In July of 2015, Helly Hansen Workwear hosted four media representatives in Twillingate, Newfoundland – nicknamed the iceberg capital of the world and home to the Midnight Shadow, Cold Water Cowboy’s leading fishing crew. 

This 2.5-day press trip got off to a shining start with late flights and a group arrival at 2:30AM to Gander, NF, with one organizer – Elana Rabin of HayterComm – unfortunately left behind in Toronto. Missing rental cars along with rain and high winds during day one put Helly Hansen Workwear to the full test as the media met Midnight Shadow Captain, Richard Gillett. With Richard as the guide, our media friends explored the town’s Fish Fun Folk Festival as they were traditionally screeched in – kissing cods and all – and were treated to a home-cooked lobster feast at Richard’s home. On day two, the clouds parted, the seas settled and Elana found the group! By mid-morning the crew boarded the Midnight Shadow for a day of whale watching, cod jigging, sea-sickness, beer drinking, porpoise chasing, and at night, more beer drinking, flare shooting and singing. It was bittersweet leaving this tiny town after two sleep-deprived days of adventure on the far edge of North America. One thing everyone made a point to say is that they’ll be coming back, sooner rather than later.

Jake Hanson

Bogus Creative, 4213 26th Avenue West, Seattle, WA, 98199, United States