Back Country Access (BCA) is North America’s leading manufacturer of snow safety equipment.  The company's product offering includes an array of educational tools, from backcountry travel advisories to tutorials that demonstrate how to perform an avalanche rescue.  BCA’s life saving products include BC link radios, avalanche airbag packs, beacons, probes and other mountain rescue tools.

Media Contact: Jake Hanson // jake@hayterpr.com


Full Tilt masterfully blends a classic boot design with today’s advanced technology, to preserve the shape and functionality of the feet, ankles, and joints of even the most aggressive skiers.  Relying on their original three-piece ski boot design, Full Tilt aims to prove that comfort is performance.   

Media Contact: Jake Hanson // jake@trulybogus.com


Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style. Helly Hansen’s progressive designs continue to protect and enable professionals making their living on oceans and mountains around the world.

The original Helly quality still stands up today, with gear for sailing, snow, lifestyle and training.

Media contact: Elana Rabin // elana@hayterpr.com


130 years ago Captain Helly Juell Hansen started to produce waterproof clothing for sailors. Since then Helly Hansen has been a pioneer in the development of high quality protective technical wear for work and leisure activities. Their experience and competence allows them to create and produce clothing to be worn in extreme work situations, where quality and functionality directly affect the wearer’s well-being, health and safety. 

Media contact: Jake Hanson // jake@hayterpr.com

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Inspired by her adventures training to summit Mt. Rainier, Heroclip Inventor and CEO Mina Yoo, Ph.D., designed Heroclip for everyday adventurers and active explorers that need an “extra hand” with their gear. The result is a simple 3-in-1 clip, swivel, and hook system, that allows users to be creative with hanging, clipping, and organizing gear of any sort, on any adventure. Originally launched as a Kickstarter campaign that raised $78K with 2000 backers, Heroclip sold 120,000 units with revenues well over $1 million over the past two and a half years. With two utility patents granted and two crowdfunding campaigns successfully completed, Heroclip is building a global brand with multiple product lines launching in early 2018.

Media contact: Jackie Stoesser // jackie@hayterpr.com


From their humble beginnings in a NY garage, to a thriving PNW company, Line Skis is driven by one mission; to make skiing fun again.  Line is shaking up our snowboarding dominated culture by incorporating advanced technology and contemporary design into their skis.  They are determined to remind action sports enthusiasts that there is more than one cool way to tear down a mountain. 

Media Contact: Jake Hanson // jake@hayterpr.com


With a focus on versatility through performance and style, lululemon premium technical apparel is made for the multi-dimensional man; an athletic opportunist ready to take advantage of what each day may bring. Organized into three categories – Sweat, Post Sweat and No Sweat – lululemon men's product performs with a refined style in multiple training activities while giving him the choice to use the product as technical or lifestyle apparel.

Media contact: Tara Yant // tara@hayterpr.com


Founded in Vashion Island and now HQ'd in downtown Seattle, K2 Skis offers ski enthusiasts an extremely pleasurable ride with every twist and turn.  Best known for pioneering fiberglass ski technology and continually pushing the boundaries with nearly all forms of specialty and general-use skis, K2 has powerfully enhanced their classic design with today’s newest advances in technology and design.  

Media Contact: Tara Yant // tara@hayterpr.com


Celebrated for its boards, boots, and bindings, and recognized as a brand rooted in the Puget Sound area, K2 Snowboarding is a highly respected name in the industry.  K2 Snowboarding takes board innovation to a new level every year, making their products a highly desirable choice for the avid mountain thrill seeker.  

Media Contact: Tara Yant // tara@hayterpr.com


Founded in 1906 and guided by their Norwegian ski heritage, Madshus is the world’s oldest manufacturer of cross country skis and boots.  Built for outdoor enthusiasts who rely on their own locomotion to experience the snow, Madshus’ finest quality gear has withstood the passage of time.

Media Contact: Andrew Sturtz // andrew@hayterpr.com  


Richlite is a manufacturer of paper composite super materials used in architectural, design and industrial projects as well as consumer products. Originally produced for the aerospace industry in 1946, the material has become popular with architects, designers and product developers due to its density, durability and natural aesthetic. Richlite is used in wide range of applications from countertops to exterior wall cladding, cutting boards, guitar fret boards, mobile phone cases and furniture. 

Media contact: Ryan Hayter // ryan@hayterpr.com


Skatelite is the world’s leading manufacturer of ramp surfaces used by the top skaters, BMX riders, action sports camps and competitions. The surface is produced by Richlite, a manufacturer of surface materials for aerospace and industrial purposes since 1946. Smooth, fast, durable and aesthetically pleasing, it’s the ideal surface material for indoor or outdoor ramps. Skatelite offers four different surface materials appropriate for a variety of riding environments and budgets. 

Media contact: Ryan Hayter // ryan@hayterpr.com


Driven by a desire to inspire and fulfill its customers' curiosities, Sony is an industry-leading technology brand that delivers both professional quality and consumer level cameras, audio/visual equipment, and much more. Focusing on Sony's new mirrorless models, POV Action Cams and other groundbreaking point-and-shoot cameras, Hayter Comm will be assisting with product placement opportunities by seeking out active technology reviewers, partnerships with rising athletes, and other print, digital and broadcast opportunities. 

Media contact: Jake Hanson // jake@hayterpr.com


Known for it’s irreverent branding and playful can graphics (think zombies and video games), Tallgrass was founded in 2007 in Manhattan, KS, and continues to grow with the recent completion of a  60,000-square-foot brewery and a new Tap House. With its core line of brews including the Original Pub Ale, 8-Bit Pale Ale, Buffalo Sweat Oatmeal Cream Stout and Ethos IPA, Tallgrass regularly shakes things up with special releases like Ginger Peach Saison.

Media contact: Jackie Stoesser // jackie@hayterpr.com


The Dyrt provides a modern approach to the camping experience, taking the pain out of looking for campgrounds online by crowdsourcing videos, photos and reviews from fellow campers. Last year, The Dyrt team won a coveted spot in the 2015 Telluride Venture Accelerator Program for early-stage ventures focused on the outdoors. Shortly after, the founders tested and proved The Dyrt concept with a beta site and game that far exceeded initial expectations. The Dyrt has since brought together a talented team to create the all-new platform and game. For the 2016 launch, The Dyrt has partnered 25 outdoor brands for the $100,000 Great Camping Giveaway, and is leveraging the game to make The Dyrt the number one camping search tool available. 

Media Contact: Casey Raymer // casey@hayterpr.com // 360-313-7070 x5. 


uvex’s German-engineered goggles and helmets continue to revolutionize eyewear and head protection in the snow sports and cycling industries through category-leading performance, experience, design and safety.

Media contact: Jackie Stoesser // jackie@hayterpr.com


Wagner Custom Skis are made from the world’s finest components, one pair at a time, in Telluride, Colorado. Wagner blends modern technology through its Skier DNA computer system with old world craftsmanship to make the world's only 100% custom skis that match each customer's skiing style, abilities, terrain preferences and aspirations. 

Media contact: Ryan Hayter // ryan@hayterpr.com