Jackie joined HayterComm in 2014, bringing with her a remarkable passion for the outdoor and travel industry. Raised in North Lake Tahoe among the peaks of the Sierra Nevada and the throngs of tourists from around the world, she grew up with an innate understanding of how gear, technology, and communication impacts our experience in the great outdoors. With seven years of experience managing the media relations and public perception of global brands targeting the active lifestyle consumer, Jackie is our media relations maven for all things skiing, backpacking, cycling, and destination. While media relations are her mastery, Jackie is also our in-house event guru with an inspiring track record of planning and executing experiential events for both media and consumers. When she’s not on the clock, you can find Jackie and her Australian Shepherd, Augie Doggie, in a constant state of wanderlust via foot, bicycle, skin track, or Subaru Outback.