HEROCLIP Names Hayter Communications as PR Agency of Record

The outdoor industry’s most ingenious startup joins forces with leading outdoor PR agency

SEATTLE, Wash. (July 17, 2017) – HEROCLIP, the clip you can hook and hang anywhere, today announces Hayter Communications as their PR agency of record. HEROCLIP, an investor-backed startup that continues to disrupt growth expectations in the active lifestyle industry, is poised to successfully close a $750,000 round of seed equity funding that will help boost production from thousands of units per month to millions. Hayter Communications, one of North America’s most recognized active lifestyle communications agencies, will manage all editorial coverage and media relations opportunities throughout this exciting period of growth and beyond.

Inspired by her adventures training to summit Mt. Rainier, HEROCLIP Inventor and CEO Mina Yoo, Ph.D., designed HEROCLIP for everyday adventurers and active explorers that need an “extra hand” with their gear. The result is a simple 3-in-1 clip, swivel, and hook system, that allows users to be creative with hanging, clipping, and organizing gear of any sort, on any adventure. Originally launched as a Kickstarter campaign that raised $78K with 2000 backers, HEROCLIP sold 120,000 units with revenues well over $1 million over the past two and a half years. With two utility patents granted and two crowdfunding campaigns successfully completed, HEROCLIP is building a global brand with multiple product lines launching in early 2018.

“HEROCLIP is one of the most exciting startup stories I’ve seen in the outdoor industry, and Hayter Comm is proud to represent a company that is genuinely invested in creating a culture for their brand,” said Ryan Hayter, President of Hayter Communcations. “Not only is our team excited to help grow this startup in the editorial space, we’re excited to learn about and share Mina’s expertise as a professor of entrepreneurship.”

“It takes a village to build a brand, and HEROCLIP has evolved rapidly thanks to the support and inspiration of our crowd-funding supporters, investors, and agile team,” said Mina Yoo, Ph.D., inventor and CEO of HEROCLIP. “As a startup in the outdoor industry, we couldn’t be more excited to work with HayterComm, an agency that specializes in reaching and inspring our target audience – the everyday explorer."

HEROCLIP is the latest addition to Hayter Comm’s adventure brand lineup that includes K2 Sports (Line, Ride, Full Tilt, BCA, K2 skis, K2 Snowboards, K2 Skates), Helly Hansen, Danner, MSR, uvex, lululemon men, Therm-a-Rest, SealLine, Platypus, Wagner Custom and many others. Hayter Communications recently joined forces with Seattle-based marketing and communications firm, Williams-Helde, who together act as a full-service public relations, marketing communications, and creative agency.

For more information on HEROCLIP, please visit www.myheroclip.com

Hayter Comm Acquired by Seattle’s Williams-Helde

SEATTLE (May 11, 2017) – Hayter Communications, one of North America’s most recognized active lifestyle public relations agencies, today was acquired by Williams-Helde, a Seattle-based marketing communications firm that has represented an abundance of the Pacific Northwest’s leading companies since 1969.

Founded in 2001, Hayter Comm will continue to operate autonomously while servicing its national client base of winter sports, outdoor recreation, tech, travel and fitness clients, and assisting multiple Williams-Helde clients with strategic development, earned media and event services. The agreement enables Hayter Comm to immediately provide video content, digital marketing, graphic design, brand development, and brand resuscitation to its growing client base.

“Hayter Comm is one of the most vibrant and well respected agencies in the Active Explorer space,” said Marc Williams, Williams-Helde CEO. “The Hayter team has a history of delivering significant regional and national results and a reputation for creating all-time media adventures and consumer events. Our clients will immediately benefit from their services and Hayter’s current client base will experience a significantly broader base of creative services from web development to digital campaigns.”

Ryan Hayter, agency founder, will continue to run the public relations division with his team operating out of offices in Seattle, Port Orchard and Gig Harbor, Wash.; Lake Tahoe, Calif.; and Boulder, Colo.

“Williams-Helde is an ideal personality fit for Hayter Comm and our clients,” Hayter said. “The agreement gives us access to technology and tracking tools, creative flexibility for our clients, and expansive bandwidth for rapid growth. We’ll maintain the agency’s character that has led to our success over nearly two decades, and now have superior back-end support as well as proven systems and services in place to simplify ROI for Williams-Helde and Hayter Comm clients. It’s a big win for all parties.”

Hayter Comm is the third branch of Williams-Helde that currently operates its long-standing Williams-Helde Marketing Communications business as well as Active Labs for start-ups.

Founded in 1969, Williams-Helde Marketing Communications is the oldest independent agency in Seattle. Through its focus on the Active Explorer, the agency creates surprising and insightful

connections between their clients and their customers. Through its Active Labs division, Williams-Helde provides the marketing fuel young startup companies need to thrive. The agency is a leader in promoting and educating businesses on conscious capitalism throughout the Pacific Northwest.

 

RIDE Snowboards Announces Reorganized Team to Maintain Awesomeness

RIDE Snowboards Announces Reorganized Team to Maintain Awesomeness

SEATTLE, WA (November 10, 2016) – RIDE Snowboards is pleased to announce the completion of its new global sales and marketing structure. Earlier this year, Jim Linnberg took over the roles of Global Brand Director and US Director of Sales for the RIDE brand. Jim brought with him a wealth of industry knowledge, hundreds of black t-shirts and an untamable mess of disgusting and unwashed beard hair. 

Line Skis Presents Tom Wallisch Pro Ski

Line Skis Presents Tom Wallisch Pro Ski

SEATTLE, WA (November 3, 2016) – Pursuing its mission to make skiing more funner again, LINE Skis is excited to announce the Tom Wallisch Pro Ski. Designed by the freestyle icon himself as a quiver-killing setup that’s meant to take a beating, the TW Pro is every skiers chance to ride like Tom.

K2 Skis Extends Pettit Contract with Factory Team

K2 Skis Extends Pettit Contract with Factory Team

SEATTLE, WA (November 1, 2016) -- Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.

K2 Sports Ramps Up Marketing Staff, Solidifies Organizational Structure

K2 Sports Ramps Up Marketing Staff, Solidifies Organizational Structure

SEATTLE, Wash. (October 18, 2016) – After a flurry of corporate news that brought into question K2 Sports’ future, the company made a statement about its health and longevity this week by naming multiple new hires within its marketing ranks. Valerie Long was named Marketing Manager – K2 Skis & Skates, Dan Mayers was promoted to Marketing Department Coordinator, and Adam Harkness stepped in as the new Social and Digital Media Strategist.