SEATTLE, WA (November 9, 2016) – K2 Skis is thrilled to welcome Olympic Gold Medalist Joss Christensen to its roster of professional athletes. By adding Christensen to the Factory Team, K2 continues to show its dedication to the freestyle market while further solidifying one of the best and longest standing pro teams in skiing.
“K2 has supported some of the best and most passionate skiers since the beginning of freeskiing, and continues to move the sport in the right direction,” said Joss Christensen. “I have a lot of respect for everything K2 has done for the sport! I’m really looking forward to building a relationship with K2 over the coming years.”
At 24 years old, Christensen was raised in Park City, UT, where he learned to ski at the age of three and eventually got into slopestyle and halfpipe skiing. After earning the first-ever gold medal in men’s slopestyle at the 2014 Sochi Olympics, Christensen went on to win the Slopestyle gold and silver at numerous X Games and U.S. Grand Prix events. In 2016, Christensen was 3rd in AFP World Slopestyle rankings, and he is also cofounder of SLVSH, the site of global freeski matchups and extensive video galleries that has a large core skier following.
"We welcome Joss to the K2 family because not only is he one of the top freestyle skiers in the world, but his personality, style and direction of skiing is directly aligned with our values here at K2,” said Kjell Ellefson, K2 Skis Global Team Manager. “Our goal is to inspire others to enjoy skiing and the outdoors, and Joss undoubtedly does that.”
Christensen will now be part of the trusted team of athletes who help develop K2’s revolutionary new products. His expertise will add to the direct input that goes into each and every one of K2’s ski models.
“I’m really excited to be supported by such an iconic company, and for the opportunity to be involved in the progression of K2 while also building my personal brand to where I want it to be,” stated Christensen.
“Along with Joss’s deep connection to the consumer, he truly is an exceptional athlete and role model, and it brings us great pleasure to welcome him to K2,” concluded Ellefson. “We look forward to working with Joss and his team, and cannot wait to see how we grow together.”
ABOUT K2 SPORTS: K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings and great customer service. The company operates 10 brands and is globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods.