The Dyrt Launches Crowdsourced Campground Search Platform, $100,000 Great Camping Giveaway

New go-to campground search tool that will take the guesswork out of choosing the perfect campsite.

PORTLAND, OR (May 31, 2016) – Today, The Dyrt launches their new website that will soon become the nation’s leading campground search tool driven by crowdsourced photos, videos and reviews of nearly every campground in America. The Dyrt is leveraging gamification with its $100,000 Great Camping Giveaway to become the go-to source for finding the right campground to fit your needs, solving the online search pain for the 40 million Americans who struggle to find a campground online.

The start-up tech firm, based in Portland, won a coveted spot in the 2015 Telluride Venture Accelerator for early-stage ventures focused on the outdoors. From there, the husband and wife team conducted a small 45-day beta launch last summer that generated more than two thousand photos and videos with almost no promotion. Sarah Smith, co-founder and VP of product and community for The Dyrt, is an avid camper and no stranger to the challenges of researching campgrounds. “I was beyond frustrated with the experience of finding a campsite online, so we set out to build a robust campground database and found a way that will quickly make The Dyrt the number one resource for campsite reviews, photos and videos,” says Smith. “You wouldn’t book a hotel without checking out a review or photo, a campground should be no different.”  

 
 

The Dyrt is “gamifying” their inaugural summer with a four-month $100,000 Great Camping Giveaway in which users at the state level earn points to win prizes for posting and sharing useful campground content and reviews. Outdoor brands such as Clif Bar, Toad&Co, Mountain Khakis, and Cotopaxi (full list of brand partners below), recognize the struggle felt by campers and have teamed up with The Dyrt to give away thousands of quality outdoor goods and participate in the improvement of camping search.

“The Dyrt encourages all campers to get involved, rewards users for reviewing campgrounds, and in the end, makes finding campsites online easier for everyone,” says Kevin Long, co-founder and CEO of The Dyrt. “The game creates incentive to submit reviews, but also a fun and competitive way for users to journal their camping adventures.”

In addition to state level monthly leaderboard contests, The Dyrt features a real-time national leaderboard that recognizes The Dyrt super campers that lead the charge in generating useful campground content.

Stay tuned for a guided adventure travel component to roll out over the coming months, slated to include everything from white water rafting to heli-skiing. 

Brand Partners:

Airblaster, BioLite, Buff, Inc., Cairn, Clif Bar, ColdPruf, Cotopaxi, Crazy Creek, Croakies, Green Goo by Sierra Sage, La Siesta Hammock, Lightspeed, LifeStraw, LuminAID, Mountain House, Mountain Khakis, Smith, swrve, Telic, The Original Muck Boot Company, Toad&Co, Wind Warriors, Xero Shoes, XTRATUF.

About The Dyrt:

The Dyrt provides a modern approach to the camping experience, taking the pain out of looking for campgrounds online by crowdsourcing videos, photos and reviews from fellow campers. Last year, The Dyrt team won a coveted spot in the 2015 Telluride Venture Accelerator Program for early-stage ventures focused on the outdoors. Shortly after, the founders tested and proved The Dyrt concept with a beta site and game that far exceeded initial expectations. The Dyrt has since brought together a talented team to create the all-new platform and game. For the 2016 launch, The Dyrt has partnered with 25 outdoor brands for the $100,000 Great Camping Giveaway, and is leveraging the game to make The Dyrt the number one camping search tool available.  For more information, visit thedyrt.com.

Media Contact:

Casey Raymer, Hayter Communications. casey@hayterpr.com. 360-313-7070 x5. 

Jake Hanson

Bogus Creative, 4213 26th Avenue West, Seattle, WA, 98199, United States