The outdoor industry’s most ingenious startup joins forces with leading outdoor PR agency
SEATTLE, Wash. (July 17, 2017) – HEROCLIP, the clip you can hook and hang anywhere, today announces Hayter Communications as their PR agency of record. HEROCLIP, an investor-backed startup that continues to disrupt growth expectations in the active lifestyle industry, is poised to successfully close a $750,000 round of seed equity funding that will help boost production from thousands of units per month to millions. Hayter Communications, one of North America’s most recognized active lifestyle communications agencies, will manage all editorial coverage and media relations opportunities throughout this exciting period of growth and beyond.
Inspired by her adventures training to summit Mt. Rainier, HEROCLIP Inventor and CEO Mina Yoo, Ph.D., designed HEROCLIP for everyday adventurers and active explorers that need an “extra hand” with their gear. The result is a simple 3-in-1 clip, swivel, and hook system, that allows users to be creative with hanging, clipping, and organizing gear of any sort, on any adventure. Originally launched as a Kickstarter campaign that raised $78K with 2000 backers, HEROCLIP sold 120,000 units with revenues well over $1 million over the past two and a half years. With two utility patents granted and two crowdfunding campaigns successfully completed, HEROCLIP is building a global brand with multiple product lines launching in early 2018.
“HEROCLIP is one of the most exciting startup stories I’ve seen in the outdoor industry, and Hayter Comm is proud to represent a company that is genuinely invested in creating a culture for their brand,” said Ryan Hayter, President of Hayter Communcations. “Not only is our team excited to help grow this startup in the editorial space, we’re excited to learn about and share Mina’s expertise as a professor of entrepreneurship.”
“It takes a village to build a brand, and HEROCLIP has evolved rapidly thanks to the support and inspiration of our crowd-funding supporters, investors, and agile team,” said Mina Yoo, Ph.D., inventor and CEO of HEROCLIP. “As a startup in the outdoor industry, we couldn’t be more excited to work with HayterComm, an agency that specializes in reaching and inspring our target audience – the everyday explorer."
HEROCLIP is the latest addition to Hayter Comm’s adventure brand lineup that includes K2 Sports (Line, Ride, Full Tilt, BCA, K2 skis, K2 Snowboards, K2 Skates), Helly Hansen, Danner, MSR, uvex, lululemon men, Therm-a-Rest, SealLine, Platypus, Wagner Custom and many others. Hayter Communications recently joined forces with Seattle-based marketing and communications firm, Williams-Helde, who together act as a full-service public relations, marketing communications, and creative agency.
For more information on HEROCLIP, please visit www.myheroclip.com