K2 Skis Extends Pettit Contract with Factory Team

K2 Skis Extends Pettit Contract with Factory Team

SEATTLE, WA (November 1, 2016) -- Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.

K2 Sports Ramps Up Marketing Staff, Solidifies Organizational Structure

K2 Sports Ramps Up Marketing Staff, Solidifies Organizational Structure

SEATTLE, Wash. (October 18, 2016) – After a flurry of corporate news that brought into question K2 Sports’ future, the company made a statement about its health and longevity this week by naming multiple new hires within its marketing ranks. Valerie Long was named Marketing Manager – K2 Skis & Skates, Dan Mayers was promoted to Marketing Department Coordinator, and Adam Harkness stepped in as the new Social and Digital Media Strategist.

The Dyrt Launches Crowdsourced Campground Search Platform, $100,000 Great Camping Giveaway

The Dyrt Launches Crowdsourced Campground Search Platform, $100,000 Great Camping Giveaway

PORTLAND, OR (May 31, 2016) – Today, The Dyrt launches their new website that will soon become the nation’s leading campground search tool driven by crowdsourced photos, videos and reviews of nearly every campground in America.

Platypus Revamps Hydration Line for 2016

Platypus Revamps Hydration Line for 2016

SEATTLE, WA (April 6, 2016) – Stay in the zone while shredding the trails with Platy’s newly updated hydration packs. The Seattle-based brand redesigned its Duthie™ all-mountain hydration packs, Tokul™ cross-country hydration packs, and women’s-specific Siouxon™ and B-Line™ collection for 2016 to fit everything you need comfortably and efficiently on your back.

Coleman & Pendleton Outerwear Partner with National Parks Foundation to Celebrate Centennial

Coleman & Pendleton Outerwear Partner with National Parks Foundation to Celebrate Centennial

SEATTLE, WA (March 28, 2016) – 2016 marks the centennial for the U.S. National Parks Foundation – to celebrate, PendletonColeman, and other select outdoor brands have partnered with the organization to offer collections of unique & memorable items for use in the great outdoors.

Meet the Superfeet Outside Flip Flop

Meet the Superfeet Outside Flip Flop

FERNDALE, WA (March 9, 2016) – Superfeet, the leading insole company in the active lifestyle and outdoor markets, announced today their debut into the footwear world with the release of the Outside flip-flop, a sandal embodying the shape and support that has made Superfeet famous.