Helly Hansen Beats the Boredom Out of Workwear with Modern, Professional-Grade Designs

2016 CHELSEA COLLECTION HELPS WORKERS STAY AND FEEL ALIVE

SEATTLE, WA (May 19, 2016) – The construction industry consistently modernizes through new technologies, better-trained workers and improvements made in operational procedures, yet workwear, the most fundamental aspect of jobsite comfort and performance, has remained stale for generations. Heavy denim, cotton jackets and ordinary t-shirts continue to dominate worksites despite their inferior performance attributes and limited durability.

Norway-based Helly Hansen – the world’s most experienced workwear manufacturer – is determined to offer a better designed modern solution with its on-the-job clothing collection that helps workers stay comfortable and stand apart from the sea of ordinary. The concept is simple: if you’re more comfortable on the job, you’ll perform at the top of your game and head home with extra energy to commit to your personal pursuits. This concept is validated by the resort officials, D.O.T. crewmembers and various other trade workers who rely on Helly Hansen to keep them warm, dry and safe in temperamental climates.

Helly Hansen’s flagship Chelsea tradesman collection of jackets, pants, technical tees and vests gives workers a virtual shot of testosterone with its moto-inspired demeanor, reinforced everything and ingenious functional features.

Skip the AndroGel and slide on the Chelsea Construction Pant, possibly the manliest work pants on the planet. Designed for tradesmen, the lightweight yet burly cotton/poly blend trousers are fashioned with reinforced nylon, slots for kneepads, and built-in tool holsters that can be tucked away in the front pockets for a more casual look. This modern alternative offers freedom of movement, breathability, functionality and increased lifespan (MSRP: $88).

The complementary Chelsea Jacket is forged with the same cotton/poly blend and is comfortable straight off the rack. The jacket is detailed with nylon reinforcements on the shoulders, elbows, cuffs and hem, and has a soft, brushed polyester finish on the inside of the collar and cuffs – even the burliest of gents can appreciate a bit of comfort. Extra shoulder padding, multiple pockets, and a back expansion detail make the Chelsea one of the toughest, most functional tradesman jackets on the market (MSRP: $100).

“Typical workwear is about as boring as it gets,” said Filip Francke, Helly Hansen Vice President & General Manager – USA. “Helly Hansen is offering American workers something different that looks better without being ridiculous, and performs better in the field. The professional-grade collection helps workers stay and feel alive on the job so they can have a better life at home.”

Founded in 1877 by Norwegian sea captain Helly Juell Hansen, Helly Hansen has a history of innovation and nearly 140 years of trial, error and success in the workwear market. The manufacturer invented the first supple waterproof fabrics in its earliest days, introduced the first pile insulating mid-layers (the precursor to fleece) in the 1960s, and Lifa, the first technical, performance-oriented base layers in the 1970s. Helly Hansen’s Three Layer System of Dress was developed to maintain a dry microclimate around the body, which creates a thermo-neutral zone.

Helly Hansen’s Workwear collection includes tradesman apparel, a HI-VIZ series, insulated jackets and rugged rainwear designed for the world’s toughest environments. The products are available for purchase through local retailers, as well as online dealers including Amazon, Work ‘N Gear, West Marine and Grainger Industrial Supply. Learn more at www.hhworkwear.com.

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system.

Helly Hansen is a leader in both technical sailing and performance ski apparel.  Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com

Media Contact: Jake Hanson - jake@hayterpr.com

Jake Hanson

Bogus Creative, 4213 26th Avenue West, Seattle, WA, 98199, United States