Martin manages the daily operations of our PR division. His expertise spans social and digital media, with a focus on public relations, public affairs, corporate social responsibility programs and crisis communications. Prior to joining HayterComm, Martin acted as the communications director for Cascade Designs and its brands MSR, Therm-a-Rest, SealLine, Platypus, and PackTowl overseeing media relations, government and public affairs, and internal communications responsibilities. He is an avid trail runner and backcountry skier, spending his time playing outdoors in the pacific northwest.
New to the public relations industry, Andrew joined the Hayter Comm team with quite the diverse background. Most recently coming from the health insurance industry, Andrew brings two years of sales experience from the Flexible Benefit Service Corporation of Rosemont, IL. Before moving to Chicago and finally settling in Boulder, he primarily worked as an independent musician for 13+ years in his home state of Michigan. Andrew was raised in rugged Northern Michigan and is excited to put his love of the outdoors and strong work ethic to test at Hayter Comm. Currently, outside of his time pitching and tracking, he is also working on a feature film documentary with Filament Productions as an archivist in Golden, Colorado. Andrew majored in Sociology and Religion at Western Michigan University.
@sturtztrain // 206.557.1829
With an eclectic professional background including environmental non-profit work, teaching Pilates, and editing copy, Elana balances her outdoor adventures with public relations extremely well. Her interpersonal and communication skills have lead her from PR work in fashion to the outdoors, giving her a broad understanding of a variety of industries. After living in Mexico, France, and on both U.S. coasts, Elana settled in Boulder, CO to explore her love of rock climbing, hiking, and community. Elana studied French, creative writing and photography at Sarah Lawrence College.
As a product of the mountain wonderland called North Lake Tahoe, it’s no surprise that Jackie is an outdoor enthusiast to the core. From growing up on the slopes of Squaw Valley, to graduating with a degree in Journalism and a focus on public relations from the University of Nevada’s Reynolds School of Journalism, Jackie brings a fine-tuned mix of big mountain mindset and traditional PR smarts to the Hayter Comm team.
Prior to joining the Hayter Comm, Jackie fueled her passion for PR by contributing to a range of lifestyle brands, including Flip Flop Shops, Kari Gran skin care, Hard Rock Cafe, Rahlves’ Banzai tour and more. While media relations may be her bread and butter, she also has extensive experience with the planning and successful execution of both large and small-scale events, as well as the creation of strategic social media plans and content.
Ryan has become a trusted resource for all things marketing and media related, earned through more than 20 years of experience managing and advising communications programs for multiple global brands. Through years of front-line experience, he has become a strategic mastermind, a confidant for top executives and a trusted resource for hundreds of journalists. Ryan launched Hayter Communications in 2001 in order to represent and expose products, services and people that inspire him. As a result, he has a history of maintaining long relationships with clients who view Hayter Comm as an essential arm of their marketing programs. Prior to launching Hayter Comm, Ryan worked in-house for Hallmark Cards, ERA Real Estate, Real Networks and K2 Sports. He understands first-hand the pressure handed to internal marketing departments and prioritizes his clients needs to simplify their daily work lives.
@HAYTERGRAM // 206.557.1825
With more than 15 years of action sports and outdoor industry experience from being on the editorial side at Transworld Snowboarding to Marketing Manager at Ride Snowboards before landing in the world of PR, Tara has a remarkable understanding of the business from all sides. She has a natural talent to connect with the right people from journalists and celebrities to CEO’s and their marketing coordinators who work in the trenches, and can manage any project or event no matter how large the task. Growing up in Encinitas, CA, and graduating from CU Boulder with a Magna Cum Laude degree in Communication, Tara is an outdoor enthusiast with a passion for adventure, travel, healthy living, the ocean and the mountains. Residing in the beautiful Pacific Northwest since 2001, she’s also a mother of two young kiddos and tries to be present for as much as possible.
@TARAYANT // 206.557.1827
Enthusiastic, driven, and always game for an adventure, Meredith is HayterComm’s most recent addition to the team. A Seattle area native, Meredith worked her way through school at Central Washington University as a Public Relations and Special Events Coordinator for several nonprofits. Most recently, before doors opened for her at HayterComm, she put her Public Relations degree and strong communication skills to work at IslandWood, a Bainbridge Island organization that introduces the outdoors to underprivileged youth. A big believer in soaking up Washington’s gorgeous (but elusive) sunshine, Meredith’s time away from her work computer is spent lounging on an inner tube, paddling to Blake Island on her kayak, and singing in the car while searching for a beach to comb. Of course, all of these things are done with a coffee in hand, as only a Seattle gal would do.
Andy currently helps HayterComm clients with user research, persona development, campaign strategy, content creation, and social implementation in a variety of verticals. His career has spanned the gamut from strategy, design, content creation to business development.
Andy grew up in Alaska and Minnesota, and currently lives out of his Tacoma, roaming the west. As the son of two park rangers he learned to paddle, hike, and camp at the same time he learned to walk. After five fast and furious years in the Bay Area, getting an MBA and working in tech, Andy returned to the outdoor world and plans to stick around for a while.